AWARD-WINNING STUDENT WORK SETS US APART
There are some portfolio topics that even today remain risky for student portfolios. If you decide to wander into dangerous territory, you may offend - or, you might be applauded.
This campaign for TOMS Shoes, created by a dedicated team of Portfolio Studio students, shows how every pair of shoes purchased makes a difference to the lives of those in need. Using a mosaic theme and counting each pair of shoes as an important step toward success, students used print and digital media platforms throughout. Here's a sample of this extensive and detailed campaign.
Happy Socks is a newer brand and doesn't have the vast resources of other apparel giants. In order to break into the crowded sock market, and become a leader in the growing fashion category, a stand out campaign is needed. Max Reinhardt (copywriter) and Norberto Beltran (art director) did just that with their Happy Socks - Lifting Pant Legs and Spirits since 2008 campaign.
Three female creatives from Portfolio Studio crack the glass ceiling, talk about their hot, new careers, awards, and how to overcome challenges young women face in the workplace.
Portfolio Studio students Eric Maury (copywriter) and Ben Foos (art director) discovered that most people don't completely understand what Crossfit is. With the insight that people want to be motivated and feel they are part of something bigger than themselves, the Chalk It Up to Crossfit campaign was born.
Contgratulations to Ben Foos and Eric Maury for making it to the finalist round of the International Andy Awards. Ben and Eric made it to the short list of 19 entries in this global competition. Fantastic!
The deceptively simple campaign for TOMS Shoes shows how the cycle of giving changes lives. Created by a team of student copywriters, art directors, and designers as part of a Teams class.
Jennifer Novak, the Global Head of Creative Recruiting for DDB visited Portfolio Studio in April. She shared info about the DDB Diversity Scholarship Program (which would fund more than 1/2 of the tuition of Portfolio Studios largest program) and the goals to bring students of different backgrounds into the advertising field.
In order to make a living as a freelancer, we need to be proficient at business. It is essential that we know how to create successful pricing strategies, talk money with clients, track our time and expenses, and develop the effective paperwork to guard against financial exploitation.
This year, the American Advertising Awards San Diego Best of Show in the student category went to Art Director Christian Capuchino for his work on OtterBox: Protected and Unaffected campaign.