The old writer’s dream of creating award-winning long copy ads has shrunk to aspirations of writing THE most LOL-worthy and re-shared tweets and hashtags. But hey, does that mean y’all are wasting your time here learning the serious ad writer craft?
When we’re someplace new, we want to absorb every detail, so we follow every street that calls to us, and end up finding things we never would have known to seek out in the first place. How can we capture that feeling in our everyday, routine lives, and use it to our advantage? How do we continue to appreciate our surroundings and see them in a way that can keep us motivated and inspired as creatives?
Historically, Asian children are groomed to excel in science and mathematics. In countries like South Korea, Japan, Singapore and China, a strict emphasis is placed on high achievement from an early age. Their societies are structured as meritocracies— starting from grade school and continuing onto the time they enter the workforce. In their eyes, only the most intellectually-gifted succeed (i.e. make the most money), causing professions like art, entertainment and media to fall to the wayside. Today, perhaps because of these views, Asians make up only a little over 6% of creative jobs in America and even less in advertising (5.7%, as of 2014).
The San Diego Professional Editors Network (SD/PEN), a nonprofit association of people who earn a living as editors, writers, and other word experts in all print and digital formats, is now a proud partner of Portfolio Studio.
As a student, I have a lot of questions. So many questions, in fact, that on more than one occasion I have referred to myself as a walking question mark. So, when I get the chance to ask even just one of those questions, I’m all over it. That chance came this week when I got to chat with Arnold Worldwide VP Creative Director Dan Madsen.