San Diego Portfolio Studio Hosts Tijuana Design Students for Field Trip to Agencies in LA

Derek Shields, CEO at Proof Creative Group, with Cetys students

Derek Shields, CEO at Proof Creative Group, with Cetys students

San Diego Portfolio Studio was honored to host students from Mexico's Cetys University on a tour of prominent entertainment agencies in Los Angeles. 

Miriam Bautista, Academic Coordinator of the Digital Graphic Design Engineering Program at Cetys in Tijuana

Miriam Bautista, Academic Coordinator of the Digital Graphic Design Engineering Program at Cetys in Tijuana

SDPS and Cetys students visited two LA agencies. The first stop was the Refinery, an award-winning advertising agency that works with Disney, 20th Century Fox, and HBO on projects like Sleepy Hollow, The Walking Dead, and Mad Men.

Afterwards, the design students visited Proof Creative Group, an agency that specializes in entertainment poster design and recently completed projects for Alvin and the Chipmunks RoadChip, Pixar's The Good Dinosaur, and the Peanuts Movie. 

Conference room at Proof Creative Group

Conference room at Proof Creative Group

Frank Cacho, Creative Director at Proof Creative Group explaining process

Frank Cacho, Creative Director at Proof Creative Group explaining process

Students were shown the creative process used in the entertainment field, from concept, through roughs, to final work. They gained valuable insights from Claudio Marcelo Reis, Creative Director at the Refinery, and Derek Shields, CEO at Proof. 

SDPS has been working to bring together the San Diego and Tijuana design communities and has given presentations on art direction and design at Cetys in Tijuana. 

Henry Hikima, Executive Director, explains that SDPS has a larger mission to get the Tijuana and San Diego design scenes to intermingle. "You get interesting work when creators from different cultures interact - it creates something brand new. Creators are influenced by their surroundings and history and when they can come together, to meet, design, and share ideas, the outcome is richer. The advertising and design industries are looking for that kind of diversity and interchange. We want to encourage that. Our location in San Diego allows for that to happen."

Donuts before the trip at San Diego Portfolio Studio

Donuts before the trip at San Diego Portfolio Studio

We have more collaborative projects planned with the hope of advancing diversity in the design and advertising fields. Look for them soon.  


San Diego Portfolio Studio works with creators in advertising and design and in the areas of art direction, graphic design, copywriting, and web design & development. For more information about SDPS and on ground or online courses, contact Gina Greco, the Director of Operations and Programs at San Diego Portfolio Studio