Here's a few pieces from an integrated campaign for Little Trees Automotive Air Fresheners by aspiring copywriter Flora Kim and art director Mike Pretz. One of the creative goals was to avoid the typical approach of showing an air freshener in a car interior. This work, instead, emphasizes Flora's clever headlines in a simple setting.
Flora originally wrote the headlines in a Copywriting: Tone and Techniques course and the work evolved visually in a Project Expansion class. Collaboration is what makes wonderful work like this possible. We love it!
Portfolio Studio connects ambitious students with industry professionals for training and portfolio building. Our copywriting courses help students hone skills as they create work for a variety of media and their portfolios.