Simple, Effective Identity Design for Water Saving Brand

In response to the multi-year California drought, student Nichol DeRosier created this beautiful concept study for Shortage - a water saving brand and line of products that allow the consumer to see their water use easily and in real time. It is a great example of 'less is more' in graphic design. 

Nichol named the brand, created the logo, wrote the tag line and developed a complete brand standards package.

Nichol named the brand, created the logo, wrote the tag line and developed a complete brand standards package.

Brand color palette.

Brand color palette.

Symbols for use on marketing and other materials.

Symbols for use on marketing and other materials.

Patterns.

Patterns.

A line of products will measure water use. 

A line of products will measure water use. 

Rendering of packaging concept.

Rendering of packaging concept.

Water tracking app. 

Water tracking app. 

You can see more of Nichol's work here

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