Oktoberfest in San Diego - See this Really Fun Student Ad Design Work

As home to more than 100 breweries, beer is especially loved here in San Diego. In our Concepting Techniques course, student Liz Lybrook conceptualized and built this campaign for Oktoberfest, to celebrate this unique beer capital. Liz also created an interactive component to roll-out the campaign. 

Called Oktoberfest: Bikini, this ad showcases the way San Diego celebrates its beer culture

Called Oktoberfest: Bikini, this ad showcases the way San Diego celebrates its beer culture

Oktoberfest: Shorts is a tribute to the wonderful San Diego weather, even in October

Oktoberfest: Shorts is a tribute to the wonderful San Diego weather, even in October

Oktoberfest: Del Mar is one of a series of posters that highlight the many local events held around the city

Oktoberfest: Del Mar is one of a series of posters that highlight the many local events held around the city

Liz also added a digital experience: A 99-hour countdown to Oktoberfest, giving users a chance to win tickets and prizes. Every hour a beer falls off the wall and into a Plinko-style digital game within an Oktoberfest digital world. 

San Diego Portfolio Studio and Portfolio Studio Online help aspiring graphic and web designers, copywriters, art directors and strategists build portfolios for the creative industries. See the impressive student work