As home to more than 100 breweries, beer is especially loved here in San Diego. In our Concepting Techniques course, student Liz Lybrook conceptualized and built this campaign for Oktoberfest, to celebrate this unique beer capital. Liz also created an interactive component to roll-out the campaign.
Liz also added a digital experience: A 99-hour countdown to Oktoberfest, giving users a chance to win tickets and prizes. Every hour a beer falls off the wall and into a Plinko-style digital game within an Oktoberfest digital world.