Woman in Advertising: 3% Conference Winner to Super Bowl Ad Creator

Poster created with Stephen Chu

Poster created with Stephen Chu

While at portfolio school, Lisa Papada collected a variety of awards. But the most significant one was for a poster she co-created for the 3% Conference, an event which champions creative female talent and leadership in advertising. 

After graduation, Lisa joined Richards/Lerma as a copywriter. 

This year Lisa made her first Super Bowl ad.

Serving as a lead copywriter on the digital creative team, Lisa helped create #AvosInSpace for their client Avocados From Mexico.

"From concepting, to taking the lead with my AD, we worked from beginning to end on web, mobile, case studies, storyboards, social media, banners, pitch decks and OOH with production houses and developers until the pieces were approved."

Through live tweeting, #AvosInSpace generated over 600 million hashtag impressions. 

Photo of Lisa by Brogen Jessup

Photo of Lisa by Brogen Jessup

Creative women including Lisa are doing innovative and effective work and changing an ad industry with a big gender gap. That's exciting. For Lisa, there will be more great things to come. See her work here.

PortfolioStudio is proud to help students like Lisa to build creative and comprehensive portfolios and gain opportunities like this. You can see more work from current students.