Student Creates Campaign for a Tough Client: Maaco

Art Direction student, Elizabeth Lybrook, took on Maaco, America's #1 collision repair shop, in her latest campaign. She used a “before & after” approach as her big idea. 

Here's a look at her process and the wonderful, final work. 

Liz started with ideation and rough sketches.

Liz started with ideation and rough sketches.

In order to get the right imagery for the outdoor boards, friends were enlisted friends and custom photography was shot at a climbing gym. 

In order to get the right imagery for the outdoor boards, friends were enlisted friends and custom photography was shot at a climbing gym. 

The final outdoor pieces were compiled and retouched in Photoshop.

The final outdoor pieces were compiled and retouched in Photoshop.

Liz built a "full size car" from multiple printouts for authenticity. 

Liz built a "full size car" from multiple printouts for authenticity. 

Here's a look at the outdoor car "before" with take away flyers and the "after" when all of the flyers have been removed.

Here's a look at the outdoor car "before" with take away flyers and the "after" when all of the flyers have been removed.

Each flyer has an offer for discounted body work. 

Each flyer has an offer for discounted body work. 

Liz has expanded this campaign with additional outdoor and digital solutions. You can take a look at her portfolio in progress here


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