How to Roll Out an Ad Campaign - By Hand.

Today's creative portfolios need 360° campaigns - which means campaigns that utilize a variety of media to send the same message. This work, created by Tyson Hansen, in his second term at Portfolio Studio, shows how a simple idea and a little hands-on effort can transform a one-off idea into a complete campaign. 

I was asked to create an ad for Puma and came up with the tagline Leap Forward based on the Puma logo. That spawned the idea of having the logo leap over various obstacles.
I started by creating the Puma logo using three layers of gator board.

I started by creating the Puma logo using three layers of gator board.

I initially painted it white but changed to red to make it stand out.

I initially painted it white but changed to red to make it stand out.

I then cleaned up the edges with tape and an Exacto knife and repainted.

I then cleaned up the edges with tape and an Exacto knife and repainted.

I took photos at several different angles and light sources so I could get a variety of shadows. 

I took photos at several different angles and light sources so I could get a variety of shadows. 

Then I went out to scout locations. - (Photo by Jennifer DeVore)

Then I went out to scout locations. - (Photo by Jennifer DeVore)

Using Photoshop, I was able to create comprehensive final work.

Using Photoshop, I was able to create comprehensive final work.

Throughout my time working on this, I learned a lot about what it takes to complete a full campaign and the hard work needed. I'll be adding it to my ever-growing portfolio.

We're looking forward to it. 


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