Today's creative portfolios need 360° campaigns - which means campaigns that utilize a variety of media to send the same message. This work, created by Tyson Hansen, in his second term at Portfolio Studio, shows how a simple idea and a little hands-on effort can transform a one-off idea into a complete campaign.
I was asked to create an ad for Puma and came up with the tagline Leap Forward based on the Puma logo. That spawned the idea of having the logo leap over various obstacles.
Throughout my time working on this, I learned a lot about what it takes to complete a full campaign and the hard work needed. I'll be adding it to my ever-growing portfolio.
We're looking forward to it.
Portfolio Studio helps aspiring graphic and web designers, copywriters, art directors and strategists build portfolios.