Inspirational Campaign for CrossFit

Portfolio Studio students Eric Maury (copywriter) and Ben Foos (art director) discovered that most people don't truly understand what CrossFit is. With the insight that people want to be motivated and feel they are part of something bigger than themselves, the Chalk It Up to Crossfit campaign was born.

Traditional print and digital media were utilized. But, with equal importance, eye-catching guerrilla tactics were also used. This campaign motivates people where they least expect it.

This CrossFit campaign was written by Eric Maury in Copywriting Campaigns with instructor Eric Mayse and art directed in Project Expansion with instructor Henry Hikima. 


Portfolio Studio brings ambitious students together with working professionals for portfolio building and career training.