Happy Socks is a newer brand that doesn't yet have the vast resources of the apparel giants. In order to break into the crowded sock market, and become a leader in the growing fashion category, a stand out campaign is needed. Max Reinhardt (copywriter) and Norberto Beltran (art director) did just that with their Happy Socks - Lifting Pant Legs and Spirits since 2008 campaign.
The campaign shouts: Be proud of the socks you are wearing! Now your socks can be the focal point of any outfit.
Heavy print and social media are used to focus on the millennial target market.
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