TOMS Shoes Campaign Measures The of Power Giving
Great things are done by a series of small things brought together - Vincent Van Gogh
This campaign for TOMS Shoes, created by a dedicated team of Portfolio Studio students, shows how every pair of shoes purchased makes a difference to the lives of those in need. With the goal of showing how TOMS contributes to peace in the world, the Building Peace By Pairs campaign uses a mosaic theme and counts each pair of shoes sold as an important step toward success. Students used print and digital media platforms throughout. Here's a sample of this extensive and detailed campaign.
Outdoor media campaign includes a live running count of shoes as they are donated, which in turn form a variety of images and then rotate.
A fully design app allows user to join the TOMS community, explore the countries impacted, and understand the needs of the global community.
This work was a collaborative effort. All team members participated in ideation and overlapped on tasks: Liz Lybrook (art director), Lisa Durante (art director and interactive designer), Randi Cantrell (copywriter), David Ball (designer), Jeremy Madison (art director). We're certain this incredibly thoughtful work will be recognized for its memorable concept and execution and we're so proud.
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