Flora Kim is a student copywriter who decided to explore the visual side, as all good creatives should do. East Australia Coffee Company produces and sell their own coffee beans. For their logo design, Flora took a well-known symbol of Australia (the koala bear) and merged it with a coffee icon (the mug) for an adorable solution. The outlines of each take a similar shape and that inspired the direction.
I started by brainstorming and doodling out different symbols that represent Australia and coffee to see if any pair could play off of each other.
Flora plans to roll this out for her portfolio on storefront windows, mugs, cups, coffee sleeves, napkins, coffee bags and more.
Portfolio Studio is the creative hub that connects ambitious students with industry professionals for professional development and portfolio building.