Tyson Hansen & Candy Labs
Candy Lab creates custom made candies for its customers. Portfolio studio student, Tyson Hansen, was tasked with creating a new logo for our recent Branding: Logo Design course. We think his idea was pretty sweet. ... ahem...
Tyson used the "pair up" technique to work through concepting. Pairing up adds extra punch from a combination of unexpected elements.
The final logo is an adorable mix of sweet and serious.
He moved his logo concept from the storefront signage indoors, creating and experimental flavor station.
Finally, Tyson created an animated introduction that really brings his logo to life.
Portfolio Studio is the creative hub that connects ambitious students with industry professionals for professional development and portfolio building.