The old writer’s dream of creating award-winning long copy ads has shrunk to aspirations of writing THE most LOL-worthy and re-shared tweets and hashtags. But hey, does that mean y’all are wasting your time here learning the serious ad writer craft?
Let’s talk a bit about the importance of tone, and how it’s lack-thereof, is deemed tone-deafness. Also, perhaps most importantly, how it creates a horrible experience when it’s done all wrong.
Modern Copywriter is a great resource for working and aspiring copywriters. This week, our own student Stephen Chu was featured.
We're thrilled to offer a copywriting course with Ken Opalsky who comes from NYC. Ken works on lots of big name accounts that we know and love and he will share his expertise with our students in the August copywriting class. Here's some info about him -
Ken was born on the Lower East Side of Manhattan (before the LES was cool) and raised between strip malls in Jersey, Ken started his copywriting career and eventually spent 20+ years at Saatchi & Saatchi NY. While there he named and launched Yoplait Go-Gurt, created campaigns for the likes of Cheerios, Tide, Gushers Fruit Snacks and Progresso Soup, worked on Northwest & Delta Airlines before they were the same airline and won awards for his work on Cozumel and Partnership for a Drug Free America. After yet another brutal NY winter, he packed up the family and now lives and freelances in sunny San Diego.
Check out more of Ken's wonderful work. And join him in a class.