More than just campfires and archery, the Boy Scouts also offers leadership training and life skills. Student Copywriter Flora Kim teamed with Art Director Christian Capuchino, and this powerful campaign was born.
The bedrock of Tom+Chee's menu is made up of what many American’s consider a classic; Grilled Cheese and Tomato Soup. But Tom+Chee didn't have a strong identity. Creative team J.D. DiGiovanni (copywriter) and Norberto Beltran (art director) wanted to change that.
Flora Kim is a student copywriter who decided to explore the visual side, as all good creatives should do. Flora took a well-known symbol of Australia (the koala bear) and merged it with a coffee icon (the mug) for an adorable logo solution.