Campaign

Katie Rosier and Flora Kim - ADDY Win for Wusthof Knives

Katie Rosier and Flora Kim - ADDY Win for Wusthof Knives

San Diego Portfolio Studio students Katie Rosier (art director and designer) and Flora Kim (copywriter) collected a Gold ADDY this year for their work on a 3-piece combination print and direct response campaign titled -  A Taste of Precision. 

Can You Make Pumpernickel Appealing? This Student Ad Campaign Does.

Students Zach Russell (copywriter) and Kristen Sugihara (art director) teamed up to create this tasty ad work for pumpernickel. This "Eat Like a Saint" campaign goes from print to outdoor to grocery store installation. Created for a Copywriting Media Course, the goal was to create something different, something memorable.

Profile: Copywriting instructor Ken Opalsky

We're thrilled to offer a copywriting course with Ken Opalsky who comes from NYC. Ken works on lots of big name accounts that we know and love and he will share his expertise with our students in the August copywriting class. Here's some info about him - 

Ken was born on the Lower East Side of Manhattan (before the LES was cool) and raised between strip malls in Jersey, Ken started his copywriting career and eventually spent 20+ years at Saatchi & Saatchi NY. While there he named and launched Yoplait Go-Gurt, created campaigns for the likes of Cheerios, Tide, Gushers Fruit Snacks and Progresso Soup, worked on Northwest & Delta Airlines before they were the same airline and won awards for his work on Cozumel and Partnership for a Drug Free America. After yet another brutal NY winter, he packed up the family and now lives and freelances in sunny San Diego.

The Progresso Message campaign 

Iams print and TV

Check out more of Ken's wonderful work.  And join him in a class. 

Print's Legends in Advertising Awards: SDPS Students Take Home 2 of 11 Awards Given

It's a David and Goliath story really.

Two SDPS students each took home one of the 11 awards given in this international competition. Brooke Lingenfelder won Silver for Converse and Christian Capuchino won Bronze for Walking Dead. 

Storefront from Brooke's campaign

Storefront from Brooke's campaign

John Wyville, the Executive Director at Leo Burnett USA judged the work. He has garnered hundreds of awards himself and his work is featured in the New York Museum of Modern Art. 

Bus stop from Christian's campaign. 

Bus stop from Christian's campaign. 

Both professionals and students were able to enter and winning entries came from Canada, Germany and the US. Students from Miami Ad School and Zeppelin Universitat also won awards. Congrats! 

The work from all 11 winners is both amazing and inspirational.