More than just campfires and archery, the Boy Scouts also offers leadership training and life skills. Student Copywriter Flora Kim teamed with Art Director Christian Capuchino, and this powerful campaign was born.
A lot of time and ideation goes into making a good logo. This bakery logo was created by student Kitsy Fuller in our Concepting Techniques course. Christian Capuchino teamed up to provide production support. The completed logo is simple and fun. Here's a look at the final work as well as the underlying process.