Concepting Techniques

Conceptual Technique: Pair Up

Conceptual Technique: Pair Up

If you aspire to do big things in the creative industry, you need to be able to generate concepts. An ability to use proven techniques will help. Here we share one of our favorites and give you some tips on how to use it.  

It Doesn't Rain Cats and Dogs in San Diego - Except in this Student Ad Work

San Diego Portfolio Studio students David Ball and Narine Petrosyan teamed up to make this whimsical campaign for Senz umbrellas. David, who is a new student at Portfolio Studio, did all of the illustrations and brought the idea that was first pitched by Narine, to life.