Eat Like a Saint

Can You Make Pumpernickel Appealing? This Student Ad Campaign Does.

Students Zach Russell (copywriter) and Kristen Sugihara (art director) teamed up to create this tasty ad work for pumpernickel. This "Eat Like a Saint" campaign goes from print to outdoor to grocery store installation. Created for a Copywriting Media Course, the goal was to create something different, something memorable.