Logo design

Designer Warning - Online Oversharing Can Backfire

As designers, social media and the internet allows us to share everything we create. We can post our work and discuss it in the design community. And that seems like a good thing. But, there are some reasons we should move cautiously before we share our latest project. Here's a few things to consider. 

Simple, Effective Identity Design for Water Saving Brand

In response to the multi-year California drought, student Nichol DeRosier created this beautiful concept study, for Shortage - a water saving brand and line of products that allow the consumer to see their water use easily and in real time. 

Small But Mighty Portfolio School Wins 2015 National Addy Awards

They say size doesn't matter - and when it comes to winning awards for graphic design, advertising, and web and mobile design, that is certainly true for San Diego Portfolio Studio. 

Thousands of students across the nation in design and advertising programs submit entries for the American Advertising Federation ADDY awards each year, and so winning a national award is quite remarkable. Even more remarkable is that SDPS has won Gold, Silver and Best of Show national ADDY awards for three years straight in this prestigious competition. Not bad for a small school that started just three years ago in a garage (but don't all groundbreaking businesses start there?). 

This year, the small portfolio advancement center captured 3 national, 7 regional and 12 local awards. 

Stephen Chu, copywriter, and Monique Lindsay, art director, combined their talents to win a Silver award for this campaign for the George Washington's Mount Vernon Museum. 

The Museum was a tough client and many creatives would have perceived it to be a boring challenge. But Stephen and Monique were able to find a smart campaign solution that works perfectly for the client. 

Eric Mayse, senior copywriter at Vitro agency in San Diego, was the copywriting teacher and Henry Hikima, executive director and instructor at SDPS, provided guidance with the design. 

Art direction student Tani Yasso won a 2015 Silver ADDY for this logo design for Fishing Stats. 

Fishing Stats provides data for fisherman so that they have better catches. Tani provided a simple and elegant solution for what could be a dry subject matter. The brand has so many possibilities since it can be easily placed in print and digital settings. 

Tani also took home a Silver ADDY for a multiple piece, complete design campaign for the House of Houdini museum. These are playing cards created for the campaign. 

The House of Houdini campaign was also a winner in the 2015 Applied Arts Student competition in the Design category. You can see the entire campaign and read about the SDPS ADDY local and regional award winners in earlier postings in this blog. 

Even though SDPS is small school, its hard working instructors and passionate and dedicated students make this innovative work possible. It just goes to prove that great things are done when a series of small things are brought together (Van Gogh).