When we’re someplace new, we want to absorb every detail, so we follow every street that calls to us, and end up finding things we never would have known to seek out in the first place. How can we capture that feeling in our everyday, routine lives, and use it to our advantage? How do we continue to appreciate our surroundings and see them in a way that can keep us motivated and inspired as creatives?
As a student, I have a lot of questions. So many questions, in fact, that on more than one occasion I have referred to myself as a walking question mark. So, when I get the chance to ask even just one of those questions, I’m all over it. That chance came this week when I got to chat with Arnold Worldwide VP Creative Director Dan Madsen.
I’m just going to say it: there’s something about networking events that makes my palms sweat. For me, it feels a bit like being a cat; I am both curious and wary, excited and full of dread. One part of my brain thinks, “I’m a student. What can I possibly say? The other says, “Look! A chance to ask all those questions you have. Go!” Walking into The One Club for Creativity’s Intern & Creative Summer Networking Event was no exception, but by the end, I came to think of networking in a different light.
This campaign for TOMS Shoes, created by a dedicated team of Portfolio Studio students, shows how every pair of shoes purchased makes a difference to the lives of those in need. Using a mosaic theme and counting each pair of shoes as an important step toward success, students used print and digital media platforms throughout. Here's a sample of this extensive and detailed campaign.