A lot of students ask - What is the difference between content writers and copywriters? It does seem like a grey area and so we looked to a couple of our instructors for some clarity.
We're excited to welcome Lauren Ventura who will teach our Long Form Content - Copywriting course, starting this August. Lauren is a geeky content creator and marketer with 10 years of experience in copywriting, storytelling, brand-building and inbound know-how. In this course you'll learn essential writing skills for full-blown marketing campaigns, build brand style, voice, and tone guides, write blog posts to drive engagement using inbound marketing techniques, and much more.