Here's the thing - neither the CEO nor the artist is wrong - they just see it through different eyes. Now - in order for the designer, the artist, to achieve the level "power" that the business leader has - we need to learn to speak their language.
Happy Socks is a newer brand and doesn't have the vast resources of other apparel giants. In order to break into the crowded sock market, and become a leader in the growing fashion category, a stand out campaign is needed. Max Reinhardt (copywriter) and Norberto Beltran (art director) did just that with their Happy Socks - Lifting Pant Legs and Spirits since 2008 campaign.
Art Direction student, Elizabeth Lybrook, took on Maaco, America's #1 collision repair shop, in her latest campaign. She used a “before & after” approach as her big idea. Here's a look at her process and the wonderful, final work.
In the Art Direction courses at Portfolio Studio we teach about color, scale, layout, and many other aspects of design. Perspective drives this conceptual campaign called - 'Here for You, There for You' for Two Men and a Truck Moving Company.