Student Brent Hannify came up with the campaign theme as well as the copy. Art Direction student Liz Lybrook conceptualized and crafted the visual solution with a simple treatment that helps the copy shine.
As home to more than 100 breweries, beer is especially loved here in San Diego. In our Concepting Techniques course, student Liz Lybrook conceptualized and built this campaign for Oktoberfest, to celebrate this unique beer capital. Liz also created an interactive component to roll-out the campaign.