These jobs require big-picture thinking. You need to be able to think ahead and recommend a course of action for the creatives, client, and brand that will work for the long term. You must be interested in following trends and uncovering insights. Patience and attention to detail is important since you'll be analyzing data. And, this job requires collaboration, so the ability to work with a team is essential. Much of a typical day will be spent thinking, writing, and presenting.