Happy Socks is a newer brand and doesn't have the vast resources of other apparel giants. In order to break into the crowded sock market, and become a leader in the growing fashion category, a stand out campaign is needed. Max Reinhardt (copywriter) and Norberto Beltran (art director) did just that with their Happy Socks - Lifting Pant Legs and Spirits since 2008 campaign.
There is growing interest in space exploration. This campaign, conceptualized and written by Brent Hannify and art directed by Kristen Sugihara, encourages kids to follow their dreams and make room for space.