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Uplifting Campaign for Happy Socks

Uplifting Campaign for Happy Socks

Happy Socks is a newer brand and doesn't have the vast resources of other apparel giants. In order to break into the crowded sock market, and become a leader in the growing fashion category, a stand out campaign is needed. Max Reinhardt (copywriter) and Norberto Beltran (art director) did just that with their Happy Socks - Lifting Pant Legs and Spirits since 2008 campaign.