Let’s talk a bit about the importance of tone, and how it’s lack-thereof, is deemed tone-deafness. Also, perhaps most importantly, how it creates a horrible experience when it’s done all wrong.
Oftentimes, executives want to find value in marketing strategies, which is difficult to boil down into dollars and cents. Throughout this post, you’ll discover three reasons to help convince you—and everyone else—why investing in a solid Voice & Tone Guide can yield value, and have more loyal customers knocking on your door.
We're excited to welcome Lauren Ventura who will teach our Long Form Content - Copywriting course, starting this August. Lauren is a geeky content creator and marketer with 10 years of experience in copywriting, storytelling, brand-building and inbound know-how. In this course you'll learn essential writing skills for full-blown marketing campaigns, build brand style, voice, and tone guides, write blog posts to drive engagement using inbound marketing techniques, and much more.