Copywriting: Tone and Techniques

In this course you will learn how to solve communication problems with smart, compelling copy. You’ll also learn how to develop essential copy strategies, work through a variety of creative exercises, and express a brand's human truth via the written word.

Copywriting: For Diverse Media

Today’s communicators are called on to write for a growing number of mediums including websites, case studies, blogs as well as traditional print and broadcast media. In this course you’ll develop a concise strategy and content using diverse media.

Copywriting: Campaigns

An exploration of copywriting with the goal of a complete campaign. Short and long copy forms are covered. 

Copywriting: Scrappy Campaigns

This is creativity at its purest: inspiration and communication without the luxury of expensive execution. No Super Bowl spots, no celebrities, no special effects. The truth is that your early agency creative work will have a less-than-ideal budget. This class is designed to build a campaign of portfolio work that will put your brilliance on display even when you’re not working with millions of dollars.

• Copywriting: Radio Production

This course focuses on writing and producing an audio or radio script. Students can choose to extend a campaign already started, polish up an existing script, or create something new. On the last session, scripts (including voice talent and sound) will be produced live at a recording studio.  

• Content Writing: Long Form & Web

This course will build the essential skills and use long-form writing techniques to create full-blown, integrated marketing campaigns. The various styles and mediums of long-form content, such as emails, promotional mailers, website content, blogging and more will be covered.  We will discuss how to create a Style Guide for clients in order to codify the learnings into a cohesive takeaway experience.

• Content Writing: Voice and Tone Guides

In this course you will learn to create a robust Voice and Tone Guide utilizing company history, company values, and personas. You will be provided detailed templates, reading assignments and in-class work to help you craft your very-own Voice & Tone Guide that you use for years to come.

• Creative Techniques: master approaches

You'll improve your thinking skills as you brainstorm strategies for print, outdoor & guerrilla. This is a technique driven course where you’ll practice approaches used by professionals for unique, out-of-the-box solutions. Working from industry creative briefs, you’ll build advertisements and designs for a variety of brands, products, and services. 

• Creative techniques: Boost your creativity

This course expands your conceptual vocabulary and makes it easier to discover, evaluate and develop big ideas. You’ll improve your thinking skills as you brainstorm strategies. Working from industry creative briefs, you’ll learn and practice approaches used by pros in this technique driven course.

• Art Direction: Campaigns

Copywriters collaborate with art directors to bring work to life. In this course you’ll learn about the job of the art director and how teams work to deliver a single message in an expanded campaign. Here the business side of art direction including estimating, budgeting and freelancing is explored. 

• Project Expansion: Roll-out and Completion

Too often a project does not reach its potential within a single course and additional time and resources are needed to showcase that work. In this course you'll work with an instructor to move projects forward. 


• Digital Marketing and Strategy

The purpose of this course is to get you familiar with the digital marketing ecosystem, including inbound marketing channels, paid tactics, and destination optimization. You will learn the purpose and benefits of each channel and how they work together to increase leads and conversions. The strategic and tactical understanding you gain from this class will allow you to create better campaigns and marketing messaging in the future.

• Digital Strategy: Creative and Social Media

Traditional jobs are changing and greater opportunities are available for the creatives with an understanding and an ability to work in the digital universe. In this course you’ll execute concepts for interactive projects and expand traditional campaigns using social and emergent media. Research and analytics will guide your solutions. Plus, you’ll learn about the many facets of a digital strategist’s job as well as how to showcase strategy in your own portfolio.

• Social Media: Marketing and Strategy

Advanced approaches to sophisticated and innovative media marketing strategies and rollouts are presented here. You’ll develop the skills and knowledge that will enable you to articulate a long-term strategic vision in a variety of digital mediums. Big data, search engine optimization (SEO), emergent technologies, and digital delivery systems are addressed.

Interaction DESIGN courses

• Visual Design: Principles for Web

Using no coding, this course covers the best practices and graphic elements of successful web design. Emphasis is placed on understanding the basics of web design, anatomy of a web site, web design unity, elements of web design, web typography, adaptive and responsive design, mobile first and user experience. You will use photoshop in this course.

Mobile Experience: Design for Apps

A continuation of our Web and Mobile Design course with the integration of app design. Emphasis is placed on understanding the basics of mobile app design and user experience.  This is a visual design course. 

User Experience & Design Thinking

An exploration of user experience principles for the creation of digital products.  You’ll learn to effectively organize and communicate information, uncover the psychology of interaction principles, prototype and plan, and implement design for clarity and fluency for diverse devices (websites, tablets and mobile).


• Personal Branding and REsume Building

This course helps you learn to present yourself in a way so that employers can see your real potential. You’ll conduct career research, write an attention-getting resume and cover letter for the creative industries and build your Linkedin profile. You'll create the brand pieces you need to start your job search. You'll write a personal manifesto, a tag line, and develop a logo for use online. Professionalism, information about interviewing, and presentation skills will round out this course.

• Portfolio: Showcasing Your Work

This course helps you learn how to present your advertising, design, web, and process work for the industry. We'll move your portfolio online. One-on-one guidance with layout, editing, content writing, and positioning will be provided.

foundation COURSES

• The Creative Process: step-by-step guide

The creative process is a step-by-step procedure that helps creatives generate and execute ideas and develop them through finished work. This short, self-directed course explains and demystifies the creative process and teaches you how to start using it for better outcomes.

• Creative Briefs: build a brief

The brief is an essential tool for working on an advertising or design project. A brief guides art directors, copywriters, designers, and other agency members throughout the creative process and helps work to stay aligned with agency and client goals and objectives. This short, self-directed course helps you understand and write a creative brief and provides relevant examples so you’re ready to jump right in on client-based work.

• Elements of an Ad: an overview

Although advertisements vary, there are some basic components that all creatives need to know. This short, self-directed course is important for any student that wants to take advertising courses and discusses the components of an ad as well as the terminology used in the industry.

• Contracts and Forms for freelancers

If you’re hoping to succeed as a freelancer, you’ll need a carefully crafted set of contracts and forms. Whether you want to work as a copywriter, art director, designer, or strategist, this course takes you through the “must-have” documents you’ll need to do business. Resources are provided throughout the course, and each session is carefully broken down and will help you design the contract and forms you'll need to get started.

• Industry Jobs: Career Insight

This course helps you understand your career options in advertising and design. Although we focus primarily on creative jobs, there's info for the left-brained thinker, too.