Get familiar with the digital marketing ecosystem, including inbound marketing channels, paid tactics, and destination optimization. You will learn the purpose and benefits of each channel and how they work together to increase leads and conversions.
In this course you’ll learn about the job of the art director and how art directors work to deliver a single message in an expanded campaign. You'll create work across different types of media, learn how to effectively use a brief, and explore the business side of art direction including estimating, budgeting, and freelancing.
Using no coding, this course covers the best practices and graphic elements of successful web design. Emphasis is placed on understanding the basics of web design, anatomy of a web site, web design unity, elements of web design, web typography, adaptive and responsive design, mobile first and user experience.
Voice and Tone Guides are clear, helpful guidelines which to be used by anyone who writes for your brand. Most Importantly, these guides explain the rationale behind certain ways of writing. Your voice and tone can be designed to fit your brand and culture.
This course will focus on writing and producing an audio or radio script. You’ll hear a lot of examples and talk through the process, while you're writing for audio. You can choose to extend a campaign you have already started, polish up an existing script, or create something new.
On Campus. A team experience where students come together to develop fully integrated campaigns with traditional & social media and digital strategy.
It's time to prep and enter your work for the upcoming American Advertising Awards Competition. This workshop will help you package your entry for the American Advertising Awards hosted by SDX. We're holding the workshop at Portfolio Studio!
One of the most acclaimed advertising, interactive and design student competitions is the annual One Show Young Ones Competition, a tradition dating back to 1986. This course focuses on creating work to enter for the competition. The One Club provides client briefs to follow for the course. Interactive, social media and digital strategy will be a part of this teams class where you will work on campaigns or design work for your portfolio.
In this course you’ll work on concept creation with company logos. The focus here is to create a logo that communicates what the company is about. New techniques will be shared in order to push your brainstorming abilities and help you understand what makes a great logo that is simple, symbolic, eye catching, memorable and smart.
Jessica Moon, Creative Director at Digital Telepathy will be teaching our January UX Design Class. She'll be in the Studio on December 6th to answer questions about the course and outcomes. Doors open at 6pm and light refreshments will be served. Join us.
In this course you will learn how to solve communication problems with smart, compelling copy. You’ll also learn how to develop essential copy strategies, work through a variety of creative exercises, and express a brand's human truth via the written word.
In this course you’ll execute concepts for interactive projects and expand traditional campaigns using social and emergent media. Research and analytics will guide your solutions. Plus, you’ll learn about the many facets of a digital strategist’s job.
Some of your best portfolio work will come from collaboration. In this teams class you join forces with a partner or small group on projects and campaigns. Here copywriters, art directors, designers and strategists come together to create work. There is a rigorous amount of work required in our teams classes and additional meeting time outside of class will be needed. Jessica Urgo, from MeringCarson, teaches this course at our Studio.
This course will teach you how to implement digital marketing concepts and theories by giving you hands on experience. After taking this course you will have the skills needed to manage and implement digital and social media campaigns for organizations. The course will cover how to manage brand pages, create cross-platform strategies, manage basic digital ad campaigns, and use analytics to monitor and optimize campaigns.
Portfolio Studio is offering three, free, online self-directed courses that you take at your own pace. These courses get your familiar with the fundamental theories, practices, and techniques that you'll be using in the creative industries. Instructor feedback is given on assignments. Take Elements of an Ad 101, Creative Briefs 101, and The Creative Process 101.
These courses are offered exclusively online at PortfolioStudio.online.
This core foundation class uses photography, illustration, and copywriting, to advance your creative vision and express the brand story. You’ll direct design, layout, composition, color, and typography for finished pieces. This course includes weekly training in Adobe Photoshop. Award-winning designer Mike Lynch teaches this class at our Studio.