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ONLINE - Includes weekly video conference and critique with instructor
Payment Plan is Available

Learn Art Direction

In this course you’ll learn about the job of the art director and how art directors work to deliver a single message in an expanded campaign. You'll create work across different types of media, learn how to effectively use a brief, and explore the business side of art direction including estimating, budgeting, and freelancing. 

This course is perfect for the designer that is aspiring to be art director or the copywriter who plans to work side-by-side in a creative team.

Work 1:1 With a Working Pro

When you learn at Portfolio Studio, you can rely on a team of working industry experts for guidance and support. Meet two of our art direction instructors: 

Sarah Allen

Sarah Jane Allen is an Art Director who has worked with notable clients like Pentel and Mozilla and digital and interactive design agencies David&Goliath and the Buddy Group. A talented visual artist, Sarah can help hone your process skills that are essential for concepting and ideation. 


Daniela Ponce is a a Senior Art Director, Designer, Brand Magician and Creator of Awesomeness at MeringCarson. She has worked with some pretty cool brands, including Ford, Warriors in pink, U by Kotex, Kotex, Poise, Pure Michigan, GM, Colonial Williamsburg, Michigan Credit Union, Boy Scouts of America, Florida Power and Light, Michigan Economic Development.

What You'll Learn

Session 1: Ideas At The Center - All work we do focuses on a central idea. But, ideas are influenced by the media and the media may be the inspiration for an idea.

Session 2: Print - Print allows a concept to be communicated quickly. It’s the foundation for comprehensive campaigns in portfolios today. 

Session 3: OOH - (Out Of Home) - OOH allows creatives a great deal of flexibility. You can express powerful and innovative ideas for outdoor that elevate your campaigns.

Session 4: Ambient - Ambient Media Or Guerrilla Marketing. Unconventional and attention getting conceptual solutions reign in this area.

Session 5: Broadcast, Radio, And Video - Motion is becoming easier to express in portfolios but it is a great idea that stands out. Learn how.

Session 6: Interaction And Digital Media - Today, showcasing digital in your portfolio is a necessity. This session we jump into creative approaches for digital media and the benefit that interaction with a consumer provides.

Session 7: Social Media - Creating buzz electrifies social media. We learn how amazing ideas generate sharing and how to present those ideas in your work.

Session 8: Idea Ingenuity - Working With Emergent Media - Virtual reality, 3-D printing, GPS messaging and other new media are covered this awareness-raising session.

You can view the syllabus and read about the instructor for more information

8 weeks of instruction - $870

Package pricing and financing are available

More information on our online courses.

Need More Info? 

Contact us to learn more about the course, instructor, or financing. We'd be glad to answer questions you might have! 

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I'd like to know more about the Concepting for Diverse Media Course
Earlier Event: October 23
Later Event: January 10