Digital Strategy is More Relevant Than Ever
Traditional jobs are changing and greater opportunities are available for the creatives with an understanding and an ability to work in the digital universe. In this course you’ll execute concepts for interactive projects and expand traditional campaigns using social and emergent media. Research and analytics will guide your solutions. Plus, you’ll learn about the many facets of a digital strategist’s job as well as how to showcase strategy in your own portfolio.
This is an 8-week, online course. Weekly video-conferences with your instructor are included.
Work 1:1 With a Working Pro
When you learn at Portfolio Studio, you can rely on a team of working industry experts for guidance and support.
Brandon Solis is a Senior Digital Strategist at McCann in New York City. He has worked for clients that include Little Caesars and AXE and won a 2015 One Show Social Media Gold Pencil award. This course is a fantastic opportunity to learn from someone who develops strategy for some of the world's top brands.
What You'll Learn
Session 1: Writing A Brief - You'll draft a creative brief that will lead you through the course and begin to learn the fundamentals of strategy.
Session 2: How To Find Digital Insights - This session helps you learn to find digital insights and how to leverage them in creative. We define what an insight is, learn about some of the tools, and discover how to connect it to a business objective. You'll begin to think about your manifesto and executional tactics.
Session 3: Identify The Moving Parts - We look at digital/social platforms, what they do, and the expected outcomes. We consider creative for each, how the problem is solved and how the brief is addressed.
Session 4: Half Way Point - The communication plan, proof of concept, ecosystem are covered this week and you'll be building a client deck.
Session 5: Get Granular On Executions - When you're presenting a campaign idea, the first major challenge is giving your client an idea that they can hold on to. What often comes next is fleshing out an idea. There are matrices that are built to map out pathways a user can take when experiencing the campaign. The core of this idea is yours after all, be able to show the strength of it by proving it out in specificity.
Session 6: What's Your Case Study Line? - There's so much work you put into getting here. Thinking, rethinking, scrapping, pivoting, thinking again, going with your gut, or going against your better judgement. Whatever the case may be, you have all this to show for it. This is the moment you decide what it really all means.
Session 7: Building A Presentation - We begin our final presentation video.
Session 8: Wrap Up - Review case studies.
This course is taught ONLINE with weekly video conferences and instructor feedback.
Need More Info?
Contact us to learn more about the course, instructor or financing. We'd be glad to answer questions you might have!