DIGITAL MARKETING AND STRATEGY
8-WEEK COMPREHENSIVE COURSE - $870
ONLINE - Includes a 2 hour weekly video conference and critique with instructor
Payment Plan is Available
Gain Digital Marketing Expertise
This course is taught by Allison Mellon.
The purpose of this course is to get you familiar with the digital marketing ecosystem, including inbound marketing channels, paid tactics, and destination optimization. You will learn the purpose and benefits of each channel and how they work together to increase leads and conversions. The strategic and tactical understanding you gain from this class will allow you to create better campaigns and marketing messaging.
Work 1:1 With a Working Pro
When you learn at Portfolio Studio, you can rely on a team of working industry experts for guidance and support. Meet some of our marketing and strategy instructors:
Allison Mellon is a proven leader, driving digital experiences that resonate with the end user. With over eight years experience guiding the strategic and tactical execution of digital products for a wide variety of clients, she focuses her efforts on improving the customer journey through strategic messaging and user experience. Allison has worked at agencies including Mirum, Vitro, Carousel, and Bop and for brands including UC San Diego, Rolex, Nature’s Recipe, CBRE, Brandman University, and W.K. Kellogg Foundation.
Brandon Solis is a Senior Digital Strategist at McCann in Paris. He has worked for clients that include Little Caesars and AXE and won a 2015 One Show Social Media Gold Pencil award. Brandon offers a fantastic opportunity to learn from someone who develops strategy for some of the world's top brands.
What You'll Learn
Session 1: Channel Marketing & Strategy
This session provides an overview of the digital marketing ecosystem, and jump into defining your channel strategy.
Session 2: Building Your Destinations
We'll cover the fundamentals of building out your website destination: • Understanding goals • Organizing information • User experience • Measuring success
Session 3: Landing Pages & Blog
This session we'll learn • The role of landing pages • What makes a good landing page • The importance of a blog • Building a solid blog destination
Session 4: Get Found
This session we'll focus on SEO and how to improve your findability in search. • What is SEO • Importance of keyword research • Optimization of your site • Benefits of ongoing content
Session 5: Engaging Audiences
How do you get your customer engaged? We'll focus on creating a strategy for your owned channels - social and email - to best engage your audience. • Social media marketing • Email marketing
Session 6: Paid Placements
We'll use this session to cover paid media, and how to leverage it to build brand awareness. • Paid social ads / sponsored posts • Paid digital • Paid search
Session 7: Measuring Success & Optimization
To ensure that you're content is performing, we'll understand how to measure success and effectively optimize you're marketing: • Creating a measurement strategy • Google analytics overview • Webmaster tools • Page speed insights • Optimizing for more ROI
Session 8: Pulling It All Together
You now have all the makings of an effective marketing campaign. So now you can pull together everything you've done
Session 9: Bonus!
In this session we'll discuss the approach, answer any lingering questions you may have, and discuss how to leverage this content in the future.
If you'd like more information or to view a more detailed syllabus, please reach out.
More information on our online courses.
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