• The Creative Process: The Basics
The creative process is a step-by-step procedure that helps creatives generate and execute ideas and develop them through finished work. This short, self-directed course explains and demystifies the creative process and teaches you how to start using it for better outcomes.
• Creative Briefs: The Basics
The brief is an essential tool for working on an advertising or design project. A brief guides art directors, copywriters, designers, and other agency members throughout the creative process and helps work to stay aligned with agency and client goals and objectives. This short, self-directed course helps you understand and write a creative brief and provides relevant examples so you’re ready to jump right in on client-based work.
• Elements of an Ad: The Basics
Although advertisements vary, there are some basic components that all creatives need to know. This short, self-directed course is important for any student that wants to take advertising courses and discusses the components of an ad as well as the terminology used in the industry.
• Contracts and Forms: Freelancing Basics
If you’re hoping to succeed as a freelancer, you’ll need a carefully crafted set of contracts and forms. Whether you want to work as a copywriter, art director, designer, or strategist, this course takes you through the “must-have” documents you’ll need to do business. Resources are provided throughout the course, and each session is carefully broken down and will help you design the contract and forms you'll need to get started.
• Industry Jobs: Career Insight
This course helps you understand your career options in advertising and design. Although we focus primarily on creative jobs, there's info for the left-brained thinker, too.