Portfolio Studio is introducing branded merchandise. T-shirts and hats will be rolling out throughout year.
More than just campfires and archery, the Boy Scouts also offers leadership training and life skills. Student Copywriter Flora Kim teamed with Art Director Christian Capuchino, and this powerful campaign was born.
The bedrock of Tom+Chee's menu is made up of what many American’s consider a classic; Grilled Cheese and Tomato Soup. But Tom+Chee didn't have a strong identity. Creative team J.D. DiGiovanni (copywriter) and Norberto Beltran (art director) wanted to change that.
Copywriter Brent Hannify teamed up with Art Director David Ball and created a campaign that says when you’re comfortable with how you dress, you’re more in the moment.
Candy Lab makes hand-rolled hard candies with interesting designs and patterns. Lisa Tominelli took on the revision of their logo and came up with a very sweet solution.
Let’s talk a bit about the importance of tone, and how it’s lack-thereof, is deemed tone-deafness. Also, perhaps most importantly, how it creates a horrible experience when it’s done all wrong.
Flora Kim is a student copywriter who decided to explore the visual side, as all good creatives should do. Flora took a well-known symbol of Australia (the koala bear) and merged it with a coffee icon (the mug) for an adorable logo solution.
Down the Drain Plumbing provides plumbing services to the San Diego region. As part of our Logo Design course David Ball created an innovative solution to draw attention to the company's services.
This campaign and infographics, created by Marissa Mossburg with copy written by Max Reinhardt, is intended to educate residents on the roots of the San Francisco housing issue and empower them through education.
There are some portfolio topics that even today remain risky for student portfolios. If you decide to wander into dangerous territory, you may offend - or, you might be applauded.
This campaign for TOMS Shoes, created by a dedicated team of Portfolio Studio students, shows how every pair of shoes purchased makes a difference to the lives of those in need. Using a mosaic theme and counting each pair of shoes as an important step toward success, students used print and digital media platforms throughout. Here's a sample of this extensive and detailed campaign.
Happy Socks is a newer brand and doesn't have the vast resources of other apparel giants. In order to break into the crowded sock market, and become a leader in the growing fashion category, a stand out campaign is needed. Max Reinhardt (copywriter) and Norberto Beltran (art director) did just that with their Happy Socks - Lifting Pant Legs and Spirits since 2008 campaign.
Three female creatives from Portfolio Studio crack the glass ceiling, talk about their hot, new careers, awards, and how to overcome challenges young women face in the workplace.
Portfolio Studio students Eric Maury (copywriter) and Ben Foos (art director) discovered that most people don't completely understand what Crossfit is. With the insight that people want to be motivated and feel they are part of something bigger than themselves, the Chalk It Up to Crossfit campaign was born.
Contgratulations to Ben Foos and Eric Maury for making it to the finalist round of the International Andy Awards. Ben and Eric made it to the short list of 19 entries in this global competition. Fantastic!
The deceptively simple campaign for TOMS Shoes shows how the cycle of giving changes lives. Created by a team of student copywriters, art directors, and designers as part of a Teams class.
Jennifer Novak, the Global Head of Creative Recruiting for DDB visited Portfolio Studio in April. She shared info about the DDB Diversity Scholarship Program (which would fund more than 1/2 of the tuition of Portfolio Studios largest program) and the goals to bring students of different backgrounds into the advertising field.
In order to make a living as a freelancer, we need to be proficient at business. It is essential that we know how to create successful pricing strategies, talk money with clients, track our time and expenses, and develop the effective paperwork to guard against financial exploitation.
This year, the American Advertising Awards San Diego Best of Show in the student category went to Art Director Christian Capuchino for his work on OtterBox: Protected and Unaffected campaign.
Today, designers that want to focus exclusively on the print world will find their job prospects limited and may have fear and confusion about moving into the digital realm. It doesn't need to be that way. Designers carry with them the basic tools for success.