The old writer’s dream of creating award-winning long copy ads has shrunk to aspirations of writing THE most LOL-worthy and re-shared tweets and hashtags. But hey, does that mean y’all are wasting your time here learning the serious ad writer craft?
When we’re someplace new, we want to absorb every detail, so we follow every street that calls to us, and end up finding things we never would have known to seek out in the first place. How can we capture that feeling in our everyday, routine lives, and use it to our advantage? How do we continue to appreciate our surroundings and see them in a way that can keep us motivated and inspired as creatives?
Historically, Asian children are groomed to excel in science and mathematics. In countries like South Korea, Japan, Singapore and China, a strict emphasis is placed on high achievement from an early age. Their societies are structured as meritocracies— starting from grade school and continuing onto the time they enter the workforce. In their eyes, only the most intellectually-gifted succeed (i.e. make the most money), causing professions like art, entertainment and media to fall to the wayside. Today, perhaps because of these views, Asians make up only a little over 6% of creative jobs in America and even less in advertising (5.7%, as of 2014).
The San Diego Professional Editors Network (SD/PEN), a nonprofit association of people who earn a living as editors, writers, and other word experts in all print and digital formats, is now a proud partner of Portfolio Studio.
As a student, I have a lot of questions. So many questions, in fact, that on more than one occasion I have referred to myself as a walking question mark. So, when I get the chance to ask even just one of those questions, I’m all over it. That chance came this week when I got to chat with Arnold Worldwide VP Creative Director Dan Madsen.
This all day event and annual tour is taking place at agencies across Los Angeles. Reach out if you would like to join us. Spaces are very limited and an exclusive for Portfolio Studio students!
Here's the thing - neither the CEO nor the artist is wrong - they just see it through different eyes. Now - in order for the designer, the artist, to achieve the level "power" that the business leader has - we need to learn to speak their language.
I’m just going to say it: there’s something about networking events that makes my palms sweat. For me, it feels a bit like being a cat; I am both curious and wary, excited and full of dread. One part of my brain thinks, “I’m a student. What can I possibly say? The other says, “Look! A chance to ask all those questions you have. Go!” Walking into The One Club for Creativity’s Intern & Creative Summer Networking Event was no exception, but by the end, I came to think of networking in a different light.
Here is a list you should consider when looking to sign up for a top copywriting program.
Congratulations to Dan Hawes, who landed an internship at TDA, an ADWEEK top shop and one of Outside's Best Places to Work. TDA brands include Patagonia, Merrick, French's Mustard, and Chipotle. Dan is currently working on writing projects for Telluride Tourism and First Bank
As the political waters heat up day after day, more brands are jumping in, shouting, "Come on in! The water's fine." As a student standing on the edge of the industry, I wonder whether brands should even be near the pool at all.
Digital Badges recognize learning and are a valid indicator of the accomplishments and skills that you've gained in a course. Badges provide 30 times the data when compared with a traditional paper certificate.
Vladimir Guskik wins local, regional and national Addys with this gorgeous site redesign for one of his favorite bands.
Pauline Carrasco Cuevas is a designer at Disguise, the world's leading costume design and manufacturing company. She didn't expect to design costumes but the job has proven to be both creative and challenging.
Candy Lab creates custom made candies for its customers. Tyson Hansen was tasked with creating their new logo. We think his idea was pretty ..ahem.. sweet.
Portfolio Studio is introducing branded merchandise. T-shirts and hats will be rolling out throughout year.
More than just campfires and archery, the Boy Scouts also offers leadership training and life skills. Student Copywriter Flora Kim teamed with Art Director Christian Capuchino, and this powerful campaign was born.
The bedrock of Tom+Chee's menu is made up of what many American’s consider a classic; Grilled Cheese and Tomato Soup. But Tom+Chee didn't have a strong identity. Creative team J.D. DiGiovanni (copywriter) and Norberto Beltran (art director) wanted to change that.
Copywriter Brent Hannify teamed up with Art Director David Ball and created a campaign that says when you’re comfortable with how you dress, you’re more in the moment.
Candy Lab makes hand-rolled hard candies with interesting designs and patterns. Lisa Tominelli took on the revision of their logo and came up with a very sweet solution.
Let’s talk a bit about the importance of tone, and how it’s lack-thereof, is deemed tone-deafness. Also, perhaps most importantly, how it creates a horrible experience when it’s done all wrong.
Flora Kim is a student copywriter who decided to explore the visual side, as all good creatives should do. Flora took a well-known symbol of Australia (the koala bear) and merged it with a coffee icon (the mug) for an adorable logo solution.
Down the Drain Plumbing provides plumbing services to the San Diego region. As part of our Logo Design course David Ball created an innovative solution to draw attention to the company's services.
This campaign and infographics, created by Marissa Mossburg with copy written by Max Reinhardt, is intended to educate residents on the roots of the San Francisco housing issue and empower them through education.
There are some portfolio topics that even today remain risky for student portfolios. If you decide to wander into dangerous territory, you may offend - or, you might be applauded.
This campaign for TOMS Shoes, created by a dedicated team of Portfolio Studio students, shows how every pair of shoes purchased makes a difference to the lives of those in need. Using a mosaic theme and counting each pair of shoes as an important step toward success, students used print and digital media platforms throughout. Here's a sample of this extensive and detailed campaign.
Happy Socks is a newer brand and doesn't have the vast resources of other apparel giants. In order to break into the crowded sock market, and become a leader in the growing fashion category, a stand out campaign is needed. Max Reinhardt (copywriter) and Norberto Beltran (art director) did just that with their Happy Socks - Lifting Pant Legs and Spirits since 2008 campaign.
Three female creatives from Portfolio Studio crack the glass ceiling, talk about their hot, new careers, awards, and how to overcome challenges young women face in the workplace.
Portfolio Studio students Eric Maury (copywriter) and Ben Foos (art director) discovered that most people don't completely understand what Crossfit is. With the insight that people want to be motivated and feel they are part of something bigger than themselves, the Chalk It Up to Crossfit campaign was born.
Contgratulations to Ben Foos and Eric Maury for making it to the finalist round of the International Andy Awards. Ben and Eric made it to the short list of 19 entries in this global competition. Fantastic!