There are some portfolio topics that even today remain risky for student portfolios. If you decide to wander into dangerous territory, you may offend - or, you might be applauded.
This campaign for TOMS Shoes, created by a dedicated team of Portfolio Studio students, shows how every pair of shoes purchased makes a difference to the lives of those in need. Using a mosaic theme and counting each pair of shoes as an important step toward success, students used print and digital media platforms throughout. Here's a sample of this extensive and detailed campaign.
Happy Socks is a newer brand and doesn't have the vast resources of other apparel giants. In order to break into the crowded sock market, and become a leader in the growing fashion category, a stand out campaign is needed. Max Reinhardt (copywriter) and Norberto Beltran (art director) did just that with their Happy Socks - Lifting Pant Legs and Spirits since 2008 campaign.
Three female creatives from Portfolio Studio crack the glass ceiling, talk about their hot, new careers, awards, and how to overcome challenges young women face in the workplace.
Portfolio Studio students Eric Maury (copywriter) and Ben Foos (art director) discovered that most people don't completely understand what Crossfit is. With the insight that people want to be motivated and feel they are part of something bigger than themselves, the Chalk It Up to Crossfit campaign was born.
Contgratulations to Ben Foos and Eric Maury for making it to the finalist round of the International Andy Awards. Ben and Eric made it to the short list of 19 entries in this global competition. Fantastic!
The deceptively simple campaign for TOMS Shoes shows how the cycle of giving changes lives. Created by a team of student copywriters, art directors, and designers as part of a Teams class.
Jennifer Novak, the Global Head of Creative Recruiting for DDB visited Portfolio Studio in April. She shared info about the DDB Diversity Scholarship Program (which would fund more than 1/2 of the tuition of Portfolio Studios largest program) and the goals to bring students of different backgrounds into the advertising field.
In order to make a living as a freelancer, we need to be proficient at business. It is essential that we know how to create successful pricing strategies, talk money with clients, track our time and expenses, and develop the effective paperwork to guard against financial exploitation.
This year, the American Advertising Awards San Diego Best of Show in the student category went to Art Director Christian Capuchino for his work on OtterBox: Protected and Unaffected campaign.
Today, designers that want to focus exclusively on the print world will find their job prospects limited and may have fear and confusion about moving into the digital realm. It doesn't need to be that way. Designers carry with them the basic tools for success.
Summer is traditionally a time where agencies and studios hire creative interns and it may be the your time to finally get your foot in the door.
Dan and Matt have already garnered industry awards, and the streak continues with a Bronze ADDY, from the San Diego American Advertising Awards, for their Sea to Summit: Mine's Smaller print campaign.
Portfolio Studio is proud to bring in extraordinary new talent for our courses.
Not one, not two, not three, but FOUR ADDYs - including 2 Gold and 2 Bronze awards were presented to student Elizabeth Lybrook at this year's American Advertising Awards in San Diego.
A big winner at the San Diego American Advertising Awards was student Tyson Hansen who received THREE prestigious ADDY awards.
David's interpretation of this classic film gives us a peek into his innovative conceptual thinking and design strength.
A San Diego based company, ActionDroneUSA modernizes new ways of capturing data from the sky. John Barlolong created a very cool, responsive, website and prototype for ActionDrone and took home a Silver ADDY in this year's American Advertising Awards.
Web and mobile designers must grasp interaction design, user experience, and their medium to in order to deliver a delightful experience for users. Lisa Durante did just that with her award winning re-design for Argyle wine.
At the San Diego American Advertising Awards, Brent Hannify and Kristen Sugihara took home a Silver ADDY for their Space Camp campaign, that was created to increase awareness and interest in the program.
San Diego Portfolio Studio students Katie Rosier (art director and designer) and Flora Kim (copywriter) collected a Gold ADDY this year for their work on a 3-piece combination print and direct response campaign titled - A Taste of Precision.
Vladimir Guskik, a conceptual designer and animator, chose to re-design Buena Vista Social Club's web and mobile site because it was one of his favorite bands. The San Diego AAF, a chapter of the American Advertising Awards, decided this work was one their favorites and awarded it a Silver in this year's competition. It now moves on to the regional level. Congratulations Vlad!
Oftentimes, executives want to find value in marketing strategies, which is difficult to boil down into dollars and cents. Throughout this post, you’ll discover three reasons to help convince you—and everyone else—why investing in a solid Voice & Tone Guide can yield value, and have more loyal customers knocking on your door.
The vibe at 72andSunny is always great and the participants all felt it. Students Oriana Jones, Jeremy Madison, J.D. DiGiovanni, and Randi Cantrell represented Portfolio Studio this year.
Some creative directors won't even respond to juniors unless they make frequent and regular inquiries. Don't stalk but remember, persistence will pay off.
Student Brent Hannify came up with the campaign theme as well as the copy. Art Direction student Liz Lybrook conceptualized and crafted the visual solution with a simple treatment that helps the copy shine.
This work by Copywriter Flora Kim and Art Director Ben Foos shows the path for Kiel's Skincare campaign for men, from concept through final work including the detours along the way.
Through the acclaimed Young Ones Competition, the best young creative talent from around the world is able to do just that. This term, Portfolio Studio students participated for the first time in this prestigious challenge.
Graphis hosts the New Talent competition, inviting students from around the world to enter their best work in Advertising and Design.This year was another award winning year for Portfolio Studio students.